MALE GAZE THEORY

Laura Mulvey is a feminist film theorist from Britain, best known for her essay on Visual Pleasure and Narrative Cinema. Her theories are influenced by the likes of Sigmund Freud and Jacques Lacan (by using their ideologies as “political weapons”) whilst also including psychoanalysis and feminism in her works. Mulvey is predominantly known for her theory regarding sexual objectification on women in the media, more commonly known as The Male Gaze” theory.

Being one of the most notable film theorists in the world, her ideas and clear proof of misogyny in film opened up the eyes of many, and in 1975, something that people simply accepted was finally questioned. Although Mulvey‘s theory has helped identify issues with gender in film, why do we still have the same issues decades later? Why do we still see the same roles for women in film and television regurgitated over and over again?

Mulvey states that “the gender power asymmetry is a controlling force in cinema and constructed for the pleasure of the male viewer, which is deeply rooted in patriarchal ideologies and discourses.” This means that the male viewer is the target audience, therefore their needs are met first and that this problem stems from an old fashioned, male-driven society. Her theory on how women are portrayed in film and the media is just as prevalent today as it was in 1975 when her text was first published.

Mulvey believes that women are in fact “the bearer of meaning and not the maker of meaning,” which suggests that women are not placed in a role where they can take control of a scene, instead they are simply put there to be observed from an objectified point of view. In addition, she believes that this way of watching film is never alternated so that the men are in fact the ones who are being viewed in this manner. This inequality enforces the ancient and outdated idea of “men do the looking, and women are to be looked at.”