INSTITUTIONAL RESEARCH

WARNER BROS. PICTURES

Warner Bros. Entertainment Inc. (formerly Warner Bros. Pictures, Inc.), commonly referred to as Warner Bros. and abbreviated WB, is an American entertainment company headquartered in Burbank, California and a division of AT&T’s Warner Media. A Warner Media company, Warner Bros stands at the forefront of every aspect of the entertainment industry from feature film, television and home entertainment production and worldwide distribution to DVD and Blu-ray, digital distribution, animation, comic books, product and brand licensing and broadcasting. Warner Bros is known as one of the big six studios in Hollywood.

Warner Bros is another one of the main film studios based in California and New York. It was founded in 1923 and has created some of the best movies which have innovated the industry, such as The Jazz Singer introducing synchronized sound. The studio is owned by Time Warner.

Warner Bros. also owns other divisions and subsidiaries such as:

• New Line Cinema
• Castle Rock Entertainment
• Turner Entertainment
• Warner Bros. Animation
• DC Films

LOGO

The popular company Warner Bros. was actually formed in 1903 by four Jewish brothers who had recently emigrated from Poland. From this humble beginning, WB has come to stand for the highest quality of movies. One factor that has always worked in the favor of WB is the distinctive look of their logo. This logo can be seen on the packaging of many popular movies and with each successful movie, WB entices more and more customers to become loyal fans.

First Logo-The Studio Shield

The famous shield of WB has its start in the very first logo

of WB. This logo displayed a picture of the WB studio lot within the frame of the famous shield. The words “A Warner Bros. Production” surrounded the shield to identify the company.

2nd Logo-The Vita phone

The very next logo of Warner Bros., introduced in 1929, showed a drastic change. As is mentioned above, the WB initials have grown to cover the entire shield. Also the picture of the studio lot has disappeared, replaced with a cityscape. An important change to note is the introduction of the “Vitaphone” name in the WB logo. The Vitaphone was actually one of the first precursors of “talkie” films as opposed to silent films and WB, in order to try and stay current, teamed up with Vitaphone Company to create “talkies” of their own.

Current Logo

In 1998 WB introduced its current logo. This logo is quite stylized showing a floating shield among the clouds with the WB name in large, gold font. The logo also makes note of the fact that Warner Bros. is now a member of the Time Warner Company.

Studios

Warner Bros. Studio Tour Hollywood is a public attraction situated inside Warner Bros. Studios, Burbank close to Hollywood and part of the greater Los Angeles area. It offers visitors the chance to glimpse behind the scenes of one the oldest and most popular film studios in the world over a two to three hour period.

The studio tour in some form has been open for several decades, but it was recently renamed to give the Warner Bros. Studio Tours a more uniform identity after the success of Warner Bros. Studio Tour London in Leaves den. Previously it was known as the Warner Bros. Studios VIP Tour.

Animation

Warner Bros. Animation is one of the leading producers of animation in the entertainment industry, with an innovative and talent-rich roster boasting some of the most accomplished writers, producers and artists working today. WBA is home to the iconic animated characters from the DC, Hanna-Barbera, MGM and Looney Tunes libraries. The studio is on the cutting edge of animation technology, and has both CG and traditionally animated projects in current production and development. WBA also creates the highly successful series of DC Universe original animated movies for DVD.

Home Entertainment

Warner Bros. Home Entertainment brings together Warner Bros. Entertainment’s home video (Warner Home Video) and video games (Warner Bros. Interactive Entertainment) businesses in order to maximize current and next-generation distribution scenarios. WBHE is responsible for the global distribution of content through Blu-ray Disc and DVD, electronic sell-through and transactional VOD and delivery of theatrical content to wireless and online channels. It is also a significant worldwide publisher for both internal and third party video game titles.

Based on the constantly changing ways by which consumers access entertainment product, WBHE focuses on maximizing current and next-generation distribution scenarios to make the Studio’s content available to audiences through as many channels, platforms and devices as possible. By grouping like business units and streamlining the process of delivering the Studio’s content to consumers in the format of their choice as conveniently as possible, WBHE helps the Studio to maintain an industry-leading and defining role in the rapidly evolving home entertainment marketplace while moving consumers’ home entertainment experiences into a new era.

Working across all platforms and outlets, the Studio continues to be a category leader and trendsetter in the digital realm with VOD (transactional and ad-supported), original content, apps, anti-piracy technology and the launch of Warner Bros. Digital Networks, founded in June 2016 to expand Warner Bros.’ OTT footprint by launching new offerings, growing current company-owned services and making strategic alliances. WBDN also works closely with Time Warner divisions Turner and HBO as part of Time Warner’s overall strategy to reach audiences directly through currently owned OTT services as well as those to be launched in the future.

Consumer Products

Warner Bros. Consumer Products extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on award-winning ranges of toys, fashion, home décor and publishing inspired by franchises and properties such as DC, J.K. Rowling’s Wizarding World, Looney Tunes and Hanna-Barbera. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter in Orlando, FL, Osaka, Japan and Hollywood, CA; and the upcoming Warner Bros. World Abu Dhabi (opening 2018). With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.

BEST MOVIES

Why have I chosen Warner Bros?

I have choose Warner Bros. as my institution research because Warner Bros. is among big six studios which is becoming very famous for its “Horror Genre” which caught my interest as i’ll be using it in my Advanced Portfolio. Warner Bros have produced biggest box office hits with its horror films in recent years. Such as Annabelle Creation and IT. My film would be based on horror genre with some elements of suspense and Gothic genre and Warner bros is the best example for producing Horror movies, one of them is the Annabelle Creation which inspired me the most. Horror Movies made by Warner bros is now the purveyor of terror in Hollywood, and can leave you with nightmares for weeks which have encouraged me to choose it as my film institution. Warner brothers being the 2 largest media conglomerate produces a lot of highest grossing horror films. Hence, i choose Warner Brothers.